FRS is a UK based engineering company that has designed a bespoke new race car, the car is called ‘The ARROW’
Motorsport enthusiasts, Racing Drivers, Kit car enthusiasts. Trackday drivers
First impressions on our logo should be
To make them aspire to own or drive the Arrow in active motorsport
Additional comments for the designers
The company is called FRS and the race car is called the arrow. We plan to combine the 2 into one image "frsarrow". The 2 parts of the image can be separated by style or colour. I have uploaded the style of the current "THE ARROW" and a second file that is simply the letter A with an arrow incorporated in it. This simple image is useful to us for use in large form on the cars. Colour and style of this single letter need to stand out on many background colours. The overall image and the single letter should convey movement and speed.
Styles we are interested in:
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer Chris Cowan