BMW Race Days organises a motorsport race formula called 'BMW Compact Cup Championship'
We would like a brand logo for the race formula, not the company!
Drivers, Sponsors and the general market place.
Additional comments for the designers
The "BMW Compact Cup Championship" is our race formula, similar to F1 or Nascar, that is what we want the logo creating for, and not BMW Race Days .
Our FULL title name can change due to sponsorship agreements, eg. in 2014 we will be called "Saftey Devices | Gaz Shocks BMW Compact Cup Championship" this is because (2) seperate companies are title sponsors,
Our sponsors can change from year to year so we have to include/attach their logo in our visuals, see uploaded images.
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer Allan Esclamado