The logo will be displayed on vehicles, and should provide advertising for future sales. The target audience are Americans who like to purchase the latest outdoor gear.
What our logo should communicate
Logo should communicate adventure and exotic locations. Dakar is an exotic location for Americans, and the Paris-Dakar rally provides the theme of adventure.
Cool, that is the latest tent design. It is highest quality for professional adventurers, not chinese-made knock-off. All off road adventurers are using this tent.
We want this in our logo
A schematic or drawing of a vehicle with a roof tent above the word "Dakar" would be nice. The logo must include the web address http://www.DakarTents.com
Additional comments for the designers
Mimic the font of the Dakar rally without violating any copyright. First choice for color is a deep lemon yellow, maybe with an orange hue. But use your creative spirit. Inspiration: http://www.palmtreepcs.com/Dakar_Logo.gif
Search google images for Dakar or Roof tent.
Styles we are interested in:
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer LLP7