Commercialize technology for clients who are good at creating technology/patents but don't have the resources to bring the technology to market
Professionals. Inventors, researchers, business developers, venture capitalists/funding sources
Bringing technology to market
Any logo that uses the tagline should also be able to work without the tagline or have a changeable tagline (as the tagline isn't finalized and may change)
First impressions on our logo should be
want to portray competence/professionalism, value creation, results-oriented, forward-looking, and perhaps creative/innovative
We want this in our logo
"Veracity Innovation"and something to allow us to use either "VI" or a small thumbnail version in headers/footers in powerpoint/word docs...does not have to have "LLC" included, but could have it
Additional comments for the designers
No clip art or stock images. Nothing too fancy or frivolous. No brown, probably no orange. Should be an image that can be recognized/read even if it gets reduced in size (or some subset of the logo could be used as a stand-alone when space is limited. Would be great if any colors were standard in powerpoint and fully replicable so that our document templates will match across the Microsoft office suite
Styles we are interested in:
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer olii