Creative Logo Design for Vanderpol Food Group

Held by: Sam Macdonald (smacdonald)

Last rated:

HEALTHY

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Scores (127 total)

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This Project 8

Average 1

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Project Type

Unique logo design

Project Name

Vanderpol Food Group

About Us

"BRAND NAME IS TO BE "Vanderpol Eggs" This project is for a mainstream "Egg" product range including items such as pouches of Egg Salad, Hard Boiled Eggs, Pickled Eggs and cartons of liquid Egg Whites...etc.

Files

vfg.png

Industries

Food, consumer products, Egg, Branded Products, Food and Beverages

Contest summary

Target Audience

The grocery shopper in the family is primarily a female 22 to 54 years of age.
Please consider the Egg section in your local grocery store... it is primarily colourless and lacks exitement. We want to be noticed on the shelf. The logo should be sharp, bright and easy to read. It needs to portray "fun" and/or family "heritage" and a "healthy" image of Eggs.

We want this in our logo

Our current tangram logo is currently used in Foodservice and is too sterile looking for retail. It will become our corporate logo for letterhead and business cards only. (see attached)

Additional comments for the designers

This brand logo will appear on retail format packaging and be placed in the Egg Cooler at stores like Loblaws, Safeway and Whole Foods. Our Company has been in the Egg business for 60+ years and has focused on the Foodservice & Restaurant trade until now. Although prior to 30+ years ago, Mr. Vanderpol used to deliver Eggs door to door in greater Vancouver Canada. Also consider artwork of a Chicken, an Egg, a Farm or maybe the Sun.....but not necessary.

Examples we like

our current website: http://www.vanderpolseggs.com

Styles we are interested in:

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem