TSR is our in house brand providing motorcycle/motobike sprockets. The brand and the logo has been in the market for 25 years and counting. The logo needs to be updated to compete with the other new entrants in the market.
TSR is our in house brand providing motorcycle/motobike sprockets. The brand and the logo has been in the market for 25 years and counting. The logo needs to be updated to compete with the other new entrants in the market.
Target Audience
Mostly male ages 18-55, employed, middle income to low income and college educated.
First impressions on our logo should be
First impression should be that the products under the TSR brand should convey strength, quality and affordability.
Additional comments for the designers
Good day! Thank you for taking up our contest. Here are a few more information we would like to add.
I have uploaded our old logo. I have also uploaded a picture of the kinds of sprockets we sell.
Please maintain the red color of the logo. We will be stamping the logo on metal on the product itself so cannot be too complicated. No need for the copyright logo. Must have the letterform mark. Abstract mark is optional.
If you have anymore questions, feel free to ask me.
Thank you! Looking forward to all of your designs.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer SonyArt