an awareness campaign aiming to change the stigma about mental health in athletes.
change the stigma
First impressions on our logo should be
an athlete fighting back against the stigma that athletes have to fight through mental illness.
We want this in our logo
-warrior coming through delta symbol
--'STIGM/_\' underneath the design
Additional comments for the designers
in STIGMA, the 'A' will replaced by a delta sign (triangle). -- STIGM/_\.
Would like to have the warrior coming through the delta sign ie. lightning bolt/spear behind the bottom left part of the triangle and coming through in front on the bottom right.
Styles we are interested in:
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer omARTist