We are a lip balm brand that creates the best natural and organic lip balms in the world. We are looking to create a great product that will help us in our mission to help people and places. Extreme sports edge and lifestyle appeal.
We are a lip balm brand that creates the best natural and organic lip balms in the world. We are looking to create a great product that will help us in our mission to help people and places. Extreme sports edge and lifestyle appeal.
Target Audience
People who are, participate in, or appreciate:
Edgy, Epic, Extreme, Extreme Sports, Musicians, Music, Goodwill, Good Times, One for One, Creative, Artistic, Artists, Today's Youth, Organic, Natural.
Basically: Extreme Sports (skiing, snowboarding, wakeboarding, rock climbing, etc) meets Tom's Shoes (A company who wants to make the world a better place).
First impressions on our logo should be
Stated in Target Audience. We want to be seen as an Awesome/Edgy (yet simple) Company who is making the world a better place. Colors: Green, Black, White, Grey!
We want this in our logo
I would like the focus to be a word mark, but there should also be an abstract or letterform mark as part of the overall logo.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer RED HORSE design studio