The company is commercialising my PhD research by harvesting stem cells from the umbilical cord to provide off-the-shelf human mesenchymal stem cells for regenerative medicine research and clinical trials.
We are unique
This new company is commercialising a patent that resulted from PhD research into extracting mesenchymal stem cells from the umbilical cord. As we own the intellectual property, no other companies can market our product.
Stem cell suppliers must be seen as:
cutting edge technology;
established/an institution;
consistent and reliable;
trustworthy and discrete; and
ethical and mat
Target Audience
We will target two similar groups: academic researchers exploring the theoretical limits of stem cell treatments; and pharmaceutical companies managing medicines through clinical trials. These highly educated, primarily male scientists based in developed economies will be choosing a critical supplier for multi-million pound projects.
What our logo should communicate
Stem cell suppliers must be seen as:
cutting edge technology;
established/an institution;
consistent and reliable;
trustworthy and discrete; and
ethical and mature.
First impressions on our logo should be
A professional image applied to this cutting edge research is epitomised in the easily identifiable, distinctive and classic logo.
We want this in our logo
Rx, Dx, Tx are the scientists shorthand for research, diagnostics and Therapeutics. Our website is http://www.RxDxTx.com and our trade name is RxDxTx. This, or "Cell RxDxTx" should form the core of the logo.
Additional comments for the designers
The logo is the first step in creating a corporate image. We are interested in employing the winning designer to create stationary and a letter head to complement their winning design.
Styles we are interested in:
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Khadija Syeda