BizChicks e-magazine

Held by: Beth

Last rated:

HEALTHY

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Project Type

Unique logo design

Project Name

About Us

BizChicks is a networking organization for business women. We are expanding to an online magazine for professional women focused on business, career, community, lifestyle and health and wellness.

We are unique

We're serious about succeeding in our careers, but are able to laugh, have fun and not take ourselves too seriously. The e-magazine will also be one of very few magazines focused on professional women and development.

Industries

Health, Social Network, Women, Business, Networking, Entrepreneurship, Magazine, Lifestyle

Contest summary

Female empowerment. Creativity. Fun. Success. Having it all.

Target Audience

The target is the educated business women at any stage of their careers or businesses. Women who like to have fun, connect and are creative. Women who don't take themselves too seriously, but are successful, career minded, and entrepreneurial. General age range would be mid 20's to mid to late 50's. The target is women with college or graduate level degrees. Occupations vary, but focus is on women in typically managerial, higher positions or run their own businesses. Income would generally be $50,000 and up. The magazine will be national, not focused on a particular state or community.

What our logo should communicate

Female empowerment. Creativity. Fun. Success. Having it all.

Our Tagline

Business. Life. Happiness (the e-magazine for the successful woman)

First impressions on our logo should be

Wow, this is really cool. How creative is that?! Very hip and edgy. "That's me!"

We want this in our logo

- Logo that incorporates a fashionable woman or women (we want to communicate diversity). We do not want to use a real-life representation, but rather a graphic/illustration of a fashionable woman or women. Something more ICONIC.
- We'd also like to see the BizChicks logo without the woman. The wording of BizChicks has to be stylish. Powerful, but feminine, but NOT crossing the line into "girly". There should be some pink in the logo, but not entirely pink. Should be pink and colors that are complimentary.
- The logo should be able to stand by itself without the iconography but should also have the option to be used together.

Styles we are interested in:

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo