Develop project management and team collaboration software for large complicated engineering and construction projects.
Industries
Big Data, Engineering, Software, Construction, Team
Contest summary
Develop project management and team collaboration software for large complicated engineering and construction projects.
Target Audience
large engineering and construction companies
Our Tagline
Simplifying Complexity
First impressions on our logo should be
The logo should inspire the feeling you get the moment after you realize that something that you thought was complicated is really very simple; confident and smart.
We want this in our logo
Can be color, but must look good when photocopied in black and white. Must be able to support both square and rectangular format (square format does not necessarily need words).
Additional comments for the designers
Should have one or more "elements" that identify the brand without text, but which are small and can be used stand-alone. For instance, the full logo can be used on a cover page, and then the "stand-alone element" can be printed very small next to the page number on each page (consistently but subtly).
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer benhur