Artistic Logo Design for Tattoo Luggage Company

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Project Type

Unique logo design

Project Name

Tattoo Luggage Company

About Us

We customize luggage & backpacks. Imagine your favorite sunset or baby picture, or graffiti you designed, or your own business logo/advertising, or a child's artwork - now it can be on your luggage or backpack. You end up with a personal one-of-a-kind bag you love b/c we tattooed it for you!

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Industries

Tourism, Student, Recreation, Online Store, Retail

Contest summary

Target Audience

So many purposes it can fill, so hard to say...But trendy women (25-45) and retired women (55-75), followed by children/tweens/teenagers, then men (20-40). Target buyer also has above average household income ($75-$200K+ annually).

First impressions on our logo should be

Personal use: Hip/trendy/cool/fun but NOT 'gimmicky' or cheap.
Business use: High quality/smart travel design/personal/chic/gender-neutral

We want this in our logo

It must be easy to read. We like simple since 'simple' tends to cross age, gender, economic, religion, and race barriers. (like an actual tattoo does!)
CAN'T be mean/gothic - no skulls/crossbones etc

Additional comments for the designers

1. neat if font could be 'tattoo' like. Fires of Ysgard Reg &Copperplate; Gothic light are examples we like (see file). something simple but different. Not case sensitive
2. If the logo actually looked like a tattoo that would be cool, but not necessary.
3. Even though it's Tattoo Luggage Company, 'Luggage Company' can be reduced to Luggage Co., Luggage, or nothing at all. We are flexible on this item and would love to see how designers use this freedom!
4. We also sell accessories for travel/school etc.(in Tat-tools section of website) so logo needs to scale well
5. Wide isbetter than tall

Examples we like

website/logos:
http://www.uggaustralia.com/
http://www.shutterfly.com/
http://www.juicycouture.com
http://ca.burberry.com/store/
logos:
http://www.flickr.com/photos/creativeapril/3713806320/
http://www.coroflot.com/lisacrandall/logos (page down to tattoo example)

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem

Letterform Mark

A letterform mark typically uses 1 to 3 letters from the business name to represent the organization.
example of Letterform Mark

Word Mark

A word mark consists of the company's name in a stylized type.
example of Word Mark

What values should our logo communicate

Masculine

Feminine

Young

Mature

Modern

Classic

Flashy

Reserved

Luxurious

Economic

Simple

Complex

Logo design created by professional graphic designer Eric Vincent

Entry designed by:

Eric Vincent

United States

Illustration, Graphic Design, Logo Design, Custom Graphics, Airbrushing, Painting, Mixed Media, Gothic, Horror, Erotic, Pinup, Surreal, Advertising, Custom Paint

Illustration