We will be a craft brewery, operating in a small city in northern Canada. Our name is derived from the pulp mills that where the town forming function. I think the logo has to pay homage a bit to the mills.
We will be a craft brewery, operating in a small city in northern Canada. Our name is derived from the pulp mills that where the town forming function. I think the logo has to pay homage a bit to the mills.
Target Audience
Local minded. Quality conscious. Adventurous character. Hip. Canadian. Blue collar.
Our Tagline
Brewed in the North
Additional comments for the designers
I uploaded some logos that caught my eye. I really like the "Angel City" one. I really like the perspective. It makes it pop out.
The logo will need to be incorporated into a design for each of the different types of beer we produce.
Styles we are interested in:
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Chris Cowan