We make incredible super-healthy alternative ice creams! Our flavours provide a healthy twist on indulgent desserts.
Group one: health conscious people who already actively seek out healthy alternatives to mainstream products. Group two: people who would like to make healthier choices but are less inclined to do a lot of research and shop around to find those products. They need to have it put in front of them.
First impressions on our logo should be
Playful, cheeky, fun but grown-up. Like a person with elegance and class but also a sparkle to them that let's you know they have a great sense of humour and a bit of a naughty streak!
We want this in our logo
a silver spoon, the company name, maybe a nude element eg, figure of a person in the spoon, or spoon covering itself (we're unsure about this) but that captures the fun of skinny dipping! or something
Additional comments for the designers
We need a company logo that captures this feel of indulgence, without guilt and products which are naughty but nice :D