Unique logo design
Jump for Joy Farm (Jump4Joy)is a premier equestrian center outside major city. We offer horse boarding, training, riding lessons, horse shows, horsemanship education, pony club, summer camp, parties
We are unique
comprehensive horsemanship programs for children and young adults (jumping, X-country, horse care, games, movies, art, other activities) close to city location; PONIES!
Sports, Education, Youth, Equestrian, Horse, Pony
logo captures: fun, safe, educational, family friendly and children/youth focused. Images may depict: horsemanship, riding/jumping, outdoor recreation, & farm
1) Parents of children and youth ages 6-18; college educated (Bachelors or higher) professionals, middle income to wealthy; urban, living in middle class & affluent neighborhoods
2) Adult equestrians - mid 30s - 60s (other demographics same as above)
3) Youth ages 12 through college using the internet that love horses and riding
95% of the market is girls and women
What our logo should communicate
Fun - horses, riding, friends, farm & outdoor activities
Educational - qualified professionals teach real skills in healthy environment
Safety is paramount!
Community oriented and family friendly
First impressions on our logo should be
Looks like a great place... for kids, to ride, to enjoy. Lots to do. Fun. Safe. Well organized.