General audience. Think in terms of a game shows...everybody likes them. But we don't want cheesy.
First impressions on our design should be
I can't wait for this show to get started.
This is going to be good.
This is going to be a blast.
We want this in our design
* The graphics we need do not need to be motion graphics; we will take care of the movement part.
* We need something that has a high-quality feel, lets the audience know what we're about to do
Additional comments for the designers
* We need a serious upgrade to our "intro" piece.
* It's an animation we show at the beginning of most of our events.
* Must be delivered in PSD files. First file will be at 1280x720 (72dpi). Once that is approved will need 800x600.
* Files will include the Background image and all the elements of the animation. Also include a description of how the elements would be used if you have ideas of how something may move across the screen.
* I'm open to tweaks in the script also if you've got ideas for improvement there. Feel free to make minor changes to the text as it's currently written.