Our company is the North American market leader in fresh-cut fruit products. We have facilities in Vancouver, Toronto, LA and Reading, PA. Our culture is casual, hard-working and fun.
We are unique
Our products are the highest-quality and have the highest food-safety ratings in the industry. We strive to be the best at what we do and always challenge ourselves to do better.
Industries
Retail, Marketing, Food, Fruit
Contest summary
Our company requires a set of four icons to represent our four Company Values in various mediums and circumstances. These Values along with some additional info
Target Audience
Internal: Our workforce is diverse, representing many ethnic backgrounds including, Asian, South Asian, Hispanic and African American. We encourage inclusiveness and teamwork.
External: The general public including food service customers, suppliers and the media.
What our design should communicate
Our company requires a set of four icons to represent our four Company Values in various mediums and circumstances. These Values along with some additional information are:
Safety, Excellence, People, Sustainability
1. Safety
• The safety of our people and our products is our top priority
2. Excellence
• We continuously strive to increase the value we bring to customers
• We always look for a better way to do things
3. People
• We treat everyone with respect
• We bring value to others in every interaction
• We create success through collaboration
• We have fun
4. Sustainability
• We care for the communities we work in, the people we work with and the earth we work on
• We understand that we are all connected and need to live in balance
Other Requirements
• The four icons should be colorful and work together as a set as well as independently
• Our "corporate" colors are black and PMS151 Orange.
• Icons should not use text, and be identifiable regardless of the readers’ native language
• Icons need to be scalable and be reproduceable at sizes from 1x1cm to very large sizes