Set of 4 Values Icons

Held by: SunRichFreshFoods

Last rated:

HEALTHY

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Project Type

Icons and buttons on websites, widgets etc.

Project Name

About Us

Our company is the North American market leader in fresh-cut fruit products. We have facilities in Vancouver, Toronto, LA and Reading, PA. Our culture is casual, hard-working and fun.

We are unique

Our products are the highest-quality and have the highest food-safety ratings in the industry. We strive to be the best at what we do and always challenge ourselves to do better.

Industries

Retail, Marketing, Food, Fruit

Contest summary

Our company requires a set of four icons to represent our four Company Values in various mediums and circumstances. These Values along with some additional info

Target Audience

Internal: Our workforce is diverse, representing many ethnic backgrounds including, Asian, South Asian, Hispanic and African American. We encourage inclusiveness and teamwork.
External: The general public including food service customers, suppliers and the media.

What our design should communicate

Our company requires a set of four icons to represent our four Company Values in various mediums and circumstances. These Values along with some additional information are:

Safety, Excellence, People, Sustainability

1. Safety

• The safety of our people and our products is our top priority

2. Excellence

• We continuously strive to increase the value we bring to customers

• We always look for a better way to do things

3. People

• We treat everyone with respect

• We bring value to others in every interaction

• We create success through collaboration

• We have fun

4. Sustainability

• We care for the communities we work in, the people we work with and the earth we work on

• We understand that we are all connected and need to live in balance

Other Requirements

• The four icons should be colorful and work together as a set as well as independently

• Our "corporate" colors are black and PMS151 Orange.

• Icons should not use text, and be identifiable regardless of the readers’ native language

• Icons need to be scalable and be reproduceable at sizes from 1x1cm to very large sizes

• See our website http://www.sun-rich.com (http://www.sun-rich.com) and http://www.sun-rich.com/impact (http://www.sun-rich.com/impact) for a 3 minute flash video of what we are about.

Our Tagline

"A Fresh Approach To Fruit", "Healthy Eating Easy"

First impressions on our design should be

They are a progressive, dynamic, and people-oriented company.

We want this in our design

As we are a healthy food business, the icons should have some kind of linkage to health and/or food.

What values should our button & icon communicate

Masculine

Feminine

Young

Mature

Modern

Classic

Flashy

Reserved

Luxurious

Economic

Simple

Complex

Button & Icon design created by professional graphic designer trav

Entry designed by:

trav

Canada

$2,000.00 earned, 6 projects done

I am a freelance designer in Vancouver. Logos and branding are my niche in the design world. I communicate in a way that helps me achieve the ideals of your business in an efficient, timely manner!

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