Our company is the North American market leader in fresh-cut fruit products. We have facilities in Vancouver, Toronto, LA and Reading, PA. Our culture is casual, hard-working and fun.
We are unique
Our products are the highest-quality and have the highest food-safety ratings in the industry. We strive to be the best at what we do and always challenge ourselves to do better.
Food, Fruit, Marketing, Retail
Our company requires a set of four icons to represent our four Company Values in various mediums and circumstances. These Values along with some additional info
Internal: Our workforce is diverse, representing many ethnic backgrounds including, Asian, South Asian, Hispanic and African American. We encourage inclusiveness and teamwork.
External: The general public including food service customers, suppliers and the media.
What our design should communicate
Our company requires a set of four icons to represent our four Company Values in various mediums and circumstances. These Values along with some additional information are:
Safety, Excellence, People, Sustainability
• The safety of our people and our products is our top priority
• We continuously strive to increase the value we bring to customers
• We always look for a better way to do things
• We treat everyone with respect
• We bring value to others in every interaction
• We create success through collaboration
• We have fun
• We care for the communities we work in, the people we work with and the earth we work on
• We understand that we are all connected and need to live in balance
• The four icons should be colorful and work together as a set as well as independently
• Our "corporate" colors are black and PMS151 Orange.
• Icons should not use text, and be identifiable regardless of the readers’ native language
• Icons need to be scalable and be reproduceable at sizes from 1x1cm to very large sizes