Vanderpol Food Group is a group of companies in Dairy and Egg Processing. We are looking to have 9 Images created, to represent 8 company values and 1 image that incorporates them all together. These images will be used in our in-house company recognition program.
Vanderpol Food Group is a group of companies in Dairy and Egg Processing. We are looking to have 9 Images created, to represent 8 company values and 1 image that incorporates them all together. These images will be used in our in-house company recognition program.
Target Audience
These graphics will be used on cards, other printed materials for our employees in all our internal departments (Production, Maintenance, Customer Service, Sales, Logistics and Admin) to communicate our values though employee notices or news material.
First impressions on our design should be
We would like our employees to feel an emotional connection with these images, proving a sense of empowerment, responsibility, leadership and associate these values with their daily activities.
We want this in our design
-Each value is represented in a by an illustrated symbol.
-Each symbol should be distinctive from each other
-We maintain our company colours (See attached) *“Fun” can be a slightly different colour
Additional comments for the designers
Some ideas that were thrown out there:
Teamwork: Gears, linking arms
Drive: running man, crossing a finish line
Respect: shaking hands,
Service: open hands
Integreity: tree?
Safety: hard hat, safety vest
Focus: microscope, magnify glass
Fun: Fireworks