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Employer Blog
Tag Archives: business building tips
How Today’s Realtors are Managing their Offline and Online Image
Any good realtor will be acutely aware of how important their image is. Most realtors will have the ability to make a great first impression with their face-to-face interactions. Increasingly however, that first chance lies in your online image.
- Buyers are twice as more likely to go online first, as opposed to finding an agent first when looking for a home (36% online vs. 19% agent).
- 89% of homebuyers used the Internet as an information source.
- 41% of buyers first found their home on the Internet.
Today’s realtors are faced with the issue of creating an online presence that will engage and stand out amongst the masses. While website templates and homemade sales and marketing materials are cheap alternatives, they can’t convey the type of professionalism that will inspire confidence in clients. Utilizing an agency or in-house designer can be costly as there are high mark-ups due to overhead and fringe benefits. As a result, more realtors are hiring online professionals to get better results at more affordable prices.
The following are 3 ways realtors are sucessfully using online professionals to manage their image, and the key components of each: Continue Reading
Posted in Business
Tagged business building tips, creativity, graphic design, logo, Logo Design, marketing, outsourcing
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Entrepreneurship: Top 280 Books of All Time
Here at HiretheWorld we have always been obsessed with lists. In an age of information overload, we have to filter out the best. Now to be the best, you should take advice from the best.
Here are the all-time top 280 books on entrepreneurship below:
- The Toilet Paper Entrepreneur by Mike Micalowicz
- ReWork by Jason Fried, David Heinemeier Hansson
- Entreleadership by Dave Ramsey
- The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirkpatrick
- The Lean Startup by Eric Ries
- The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the Worldby Chris Guillebeau
- The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
- Getting Everything You Can Out of All You’ve Got by Jay Abraham
- The Parable of the Pipeline: How Anyone Can Build a Pipeline of Ongoing Residual Income in the New Economy by Burke Hedges
- The Fifth Discipline: The Art & Practice of the Learning Organization by Peter M. Senge
- Start Something That Matters by Blake Mycoskie
- Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky
- The Simplicity Survival Handbook by Bill Jensen
- The War of Art: Winning the Inner Creative Battle by Steven Pressfield
- I Will Teach You To Be Rich by Ramit Sethi Continue Reading
Posted in Business
Tagged business building tips, entrepreneur, entrepreneurship tips, focus, startup, startups, technology, top
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When Planning Becomes a Problem
One thing I’ve learned working in a small business environment is that planning can kill you. Planning is one of the most draining, drawn out processes ever gifted to man by the business gods. Sure, everybody agrees planning is essential. If you’re not planning you’re not doing your job and inviting failure. Right? Probably. But there comes a point where planning ceases to add value to your business, and it begins to stunt your productivity, paralyze your thoughts and slowly drive you insane.
Planning was no doubt invented innocuously enough. Some poor caveman, let’s call him Paul, sank to the ground exhausted and sighed, thinking, “wouldn’t it be nice if I didn’t have to sprint after a deer every time I wanted a meal?” From that moment on, Paul started setting deer traps, saving him time, energy and injury. Thus, planning was born. But Caveman Paul could not have foreseen the implications of his discovery.
Posted in Business
Tagged business building tips, business growth, entrepreneurship tips, Planning, Productivity
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3 Things Startups Should Avoid
There’s a ton of blog posts (here, here, and here for starters) out there on steps startups should take to..well get started. Here’s a list of things startups and entrepreneurs should avoid:
1. Creating the perfect product, now.
It is better to launch a product with the minimum feature set as soon as possible than to waste time and resources in building all the features. We’ve done this so many times that the words ‘minimum feature set’ have become a bit of a mantra at the office.
2. Keeping your product idea a secret before launching it.
People worry too much about their idea being stolen, when really, there’s an incredibly good chance that someone down the street has the exact same idea. It really comes down to execution intelligence, and whether or not you have the perfect team, work ethic, and the passion to compete. Just about the worst thing you could do is to not tell people about your product. The more people you tell, the more people that can help you launch your product. The biggest thing in the tech business these days is the social web, yet its astounding how many entrepreneurs out there are trying to make ‘the next Facebook’ and aren’t asking for feedback.
3. Building a product no one wants
You might build a product that no one has ever seen before. But when it comes right down to it, if you can’t find anyone that wants it, then you just wasted a lot of time and money. Be sure to do your research and constantly validate your product idea. This ties back in with #2. You can’t tell if anybody wants to use your product if nobody has used it before.
I would love to hear your stories if you have had experiences with any of these things.
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