All small business owners understand the benefits of talking with both current and prospective customers. When properly engaged, the feedback clients can provide is pure gold when it comes to making informed business decisions. Learning what consumers like about your product and what they don’t, is integral to improving operations and boosting sales. The question then, is how to engage consumers in such a way that this information is forced into the light of day and shared with your customer support and sales employees. In a world of instant, text and electronic messaging, when it comes to engaging clients, the telephone still comes up trumps.
Now, before I begin, I want to clarify that this is not one of those posts that will justify ideas of creating a Twitter meets Turntable.fm minus Tumblr for Toddlers application. I’m also not knocking on people who are naturally creative, but I believe that there is a common misconception that entrepreneurs need to create something that ‘has never been done before’. Believe it or not, most new small businesses today are not creating something new. Coca Cola has owned the soft drink market for decades now, but, there are still new soft drink companies popping up everyday.
Some readers of my previous office space articles (here and here) recently informed me of a relatively new trend in office space that I had never heard of called “co-working.” After doing some digging, it turns out that co-working is happening all over the world as an innovative office space alternative. The movement strives to bring solopreneurs and telecommuters into a shared work space to improve knowledge sharing, professional networks and help eliminate the “lonely entrepreneur” syndrome.
When people think of entrepreneurs, they often think of people who are innovative, resourceful, and ambitious. And while they may be all those things, a word that doesn’t often come up is resilience. Resilience is an interesting characteristic, because it has little to do with an entrepreneur’s actions and everything to do with their reactions. Below the fold, we take a look at three resilient companies that never let themselves become irrelevant:
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